Insane brand loyalty…. so interesting really – I have a few brands that I love – Alessi, Chanel, Mercedes, Apple….
Saatchi and Saatchi have an interesting website about “Lovemarks” – to quote – “Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect – but there the similarities end.
Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever.”
Hmm – a bit of overblown copy perhaps – but I have to say that my relationship with my iBook is a lot more emotional than with the Gateway laptop….. hmmm and the old merc vs new hyundai…
Check it out, see if anything you love is there!